Why Google Search Console Impressions Are Down (And It's Not Your Fault)

If you’ve noticed a sudden drop in Google Search Console impressions around mid-September 2025: sometimes 30-50% or more: don’t panic. Your SEO isn’t broken, and your rankings haven’t tanked. You’re experiencing a widespread reporting change that affected the majority of websites, not an actual decline in performance. What Actually Happened Around September 10-12, 2025, Google […]