No matter your business model, your goal is to generate a profit. The only way to accomplish this is by implementing a game plan to scale your business.
On the surface, that may sound easy; however, many business owners are far too busy working on the day-to-day aspects of their business. Put simply; they cannot see the forest for the trees. A growth marketing consultancy may be the best option in this case.
What is a Growth Marketing Agency, and What Do They Do?
A growth marketing agency is a relatively new type of agency that focuses on helping companies grow their business. Unlike traditional marketing agencies, growth marketing agencies take a data-driven approach to decision-making and emphasize ROI.
Growth marketers work with all departments within a company, not just the marketing department, and they often have a say in product and service development. This holistic approach to marketing means that growth marketing agencies can significantly impact a company’s bottom line.
While traditional marketing agencies focus on things like ad campaigns and brand awareness, growth marketing agencies are more focused on tangible results like leads, sales, and customers.
The Difference between a Digital Marketing Agency and a Growth Marketing Agency
As the names suggest, a digital marketing agency focuses on marketing in the digital space, while a growth marketing agency focuses on driving growth for a company. Both types of agencies offer a wide range of services, but there are some key differences.
A digital marketing agency will typically focus on brand awareness and lead generation, using tactics like SEO, PPC, and social media marketing.
On the other hand, a growth marketing agency will often take a more data-driven approach, using data to identify high-value channels and opportunities for growth.
Additionally, while a digital marketing agency may develop long-term plans and strategies, a growth marketing agency is more likely to take a test-and-learn approach, constantly experimenting to find the most effective way to grow a company.
Things You Need to Know Before Contacting Any Agency
Before contacting any agency for help, there are a few details you need to know about your business and have available for your consultation. These details include
- Attraction
- Capture
- Offer
- Follow-up
Let’s go more in-depth with each of these points to show how they can be used for either type of agency.
Attraction
This knowledge can be beneficial when working with either a digital marketing agency or a growth marketing agency. By understanding your customer acquisition channels, the agency can work to optimize your website and online presence for better results.
Additionally, the agency can develop targeted campaigns specifically designed to attract new customers. Without this knowledge, creating an effective marketing strategy would be challenging. Therefore, understanding how you attract customers to your business is essential for any company that wants to grow and succeed.
Capture
As a business owner, it’s crucial to capture your customers’ contact information for follow-up offers. This can help you stay in touch with your customers and build a relationship with them. By capturing their contact information, you can also keep track of their purchase history and offer them tailored discounts and promotions.
There are a few different ways to capture customers’ contact information. One way is to use a sign-up form on your website. This allows customers to enter their email addresses and other contact information to receive updates from you.
Another way to capture customer information is to use a loyalty card or membership program. This allows customers to earn points for every purchase they make, redeeming them for discounts or freebies.
Finally, you can also capture customer information using a contest or sweepstakes. This allows customers to enter their contact information to win prizes. By using one or more of these methods, you can capture customer information and use it to follow up with them later.
Offer
Whether it is just starting up or has been established for years, any business needs to have a clear understanding of what products or services it offers. This is important for the business owner and consultants at digital marketing agencies and growth marketing agencies.
Having a clear understanding of your business offerings will allow consultants to develop targeted marketing campaigns that are more likely to result in conversions. It will also help them understand your target audience, and craft messaging that resonates with them.
Follow-Up
Follow-up is an integral part of the sales process, yet it’s often overlooked or poorly done. A follow-up plan ensures that you stay in touch with your customers and build relationships that lead to repeat business. It also shows your customers that you’re organized and prepared.
At its most basic level, a follow-up plan should include a method for keeping track of customer interactions and a schedule for follow-up activities. However, there are various ways to approach follow-up, and the best plan will vary depending on the type of business you’re in and your customers’ needs.
The important thing is to find a system that works for you and your team and then stick to it. By following up with your customers regularly, you’ll be able to build strong relationships and secure repeat business.
Knowing these business fundamentals before consulting with a growth marketing agency will allow the consultant to build a more effective plan to grow your business.
Growth Marketing Consultancy Benefits
Working with a growth marketing consultancy can provide your business with several benefits:
Team of Professionals
The organization will have a team of experienced professionals who are experts in their field. This means they will be able to create a bespoke marketing strategy tailored to your specific needs and goals.
Latest Tools and Technology
They will have access to the latest tools and technology, which will enable them to drive more traffic to your website and increase your online visibility.
Free up Time
Working with a growth marketing agency will free up your time to focus on other areas of your business.
Track Results
They will be able to track your results and ROI so that you can see how effective their campaigns have been.
These factors combine to make working with a growth marketing agency an essential part of any business’s growth strategy.
Questions to Ask at Your Consultation
Before hiring a growth marketing consultancy, you should ask several key questions to ensure that they are the right fit for your business.
Do They Have Experience Working with Businesses Similar to Yours?
As the business world becomes increasingly complex, more and more companies turn to outside consultants for help with strategic planning and marketing. When choosing a growth marketing agency, it is important to ask about the team’s experience working with businesses like yours.
What Growth Strategies Have They Successfully Used in the Past?
Asking a potential growth marketing consultant about their past successes is crucial in determining if they are the right fit for your company. After all, you want to partner with an agency with a proven track record of helping businesses achieve their growth goals.
How Do They Measure Success?
Before hiring a growth marketing consultancy, you should ask them how they measure success. This is important for two reasons. First, you want to make sure that their definition of success aligns with your own.
Second, you need to know how the agency plans to measure progress so that you can hold them accountable and ensure that they are meeting your expectations.
A good growth marketing agency should be able to provide you with a clear and concise plan for measuring success. This should include both short-term and long-term goals and a system for tracking progress along the way.
How Will They Report Progress to You?
You need to trust that the agency is working hard on your behalf and that they are effectively tracking their progress. The best agencies will have a detailed and customized reporting system that meets your specific needs.
They will be able to show you precisely what they are doing to grow your business and how those activities are translating into results. In addition, a good growth agency will be open to feedback and willing to adjust its approach based on your input.
What Type of Growth Tactics do They Use for SEO?
Depending on your business goals, you may want to focus on different aspects of SEO. For example, if you’re trying to increase brand awareness, you’ll want to focus on tactics like creating high-quality content and earning press mentions.
On the other hand, if you’re trying to increase web traffic from organic search, you’ll want to focus on tactics like optimizing your website for specific keywords and improving your click-through rate.
By understanding the type of growth tactics the agency uses for SEO, you can ensure that their approach aligns with your business goals.
How Soon Will You See Positive Results?
The answer to this question depends on several factors, including the specific goals of your marketing campaign, the size and nature of your target market, and the level of competition. However, you can typically expect to see positive results within a few months of starting to work with a growth marketing agency.
During this time, the agency will work to develop and implement a customized marketing strategy that is designed to achieve your specific goals. In many cases, this will involve identifying and targeting new customer segments, developing targeted campaigns, and driving traffic to your website or online store.
Conclusion
If you are looking for a growth marketing consultancy to help your business grow, look no further. At Swift Growth Marketing, we have the experience and expertise to help you achieve your desired results. Contact us today to learn more about our services and how we can help you reach your goals.
