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Shopify Product Tags SEO: How to Use Them To Boost Rankings

Shopify Product Tags SEO How to Use Them To Boost Rankings - blog post image

How do you get more eyes on your Shopify store through search engines? Shopify product tags SEO is the key. While often overlooked, these little details can greatly improve your store’s search ranking. This blog post will explore using Shopify product tags and collections to boost your SEO efforts. We’ll share some straightforward tips and tricks to help you make the most of your product tags, improving your store’s visibility and making it easier for customers to find what they want. Ready to get started?

Understanding Shopify Product Tags

Product tags in Shopify are like tiny signposts for your products. They help organize your items so customers can find what they need. But that’s not all—they’re also a secret weapon for SEO. By tagging products smartly, you make your store more visible to search engines like Google.

Think of product tags as keywords for your products. They can help search engines understand what you’re selling and match your products with customer searches.

Here’s what you need to know about using product tags for SEO:

  • Simplicity is Key: Use clear and straightforward tags. If you’re selling a blue summer dress, tag it with words like “blue,” “summer,” and “dress.”
  • Consistency Matters: Use the same tags for similar products. This helps search engines see the variety in your store and understand your product range better.
  • Avoid Over-tagging: Too many tags can confuse search engines and customers. Stick to tags that are directly relevant to each product.

By keeping these points in mind, you can use product tags to your advantage, making your Shopify store easier for customers and search engines to navigate.

Ready to dive deeper into how product tags can impact your SEO? Let’s move on to their SEO benefits.

The SEO Impact of Product Tags

Product tags do more than just organize your Shopify store—they can significantly boost your SEO. Here’s how:

  1. Improves Site Indexing and Crawlability: Product tags help search engines understand and categorize your content. This can lead to better indexing of your site, making it easier for search engines to discover your products.
  2. Informs Search Engines About Product Content: Relevant tags act like clues for search engines about your product. This helps search engines match your products with what users are searching for, increasing your visibility.
  3. Boosts Keyword Rankings and Organic Traffic: You can rank for more keywords using the right tags. This can bring more organic traffic to your store, as potential customers find your products through various search queries.

Remember, while product tags are helpful, they’re just part of a broader SEO strategy. Use them wisely and with other SEO practices to see the best results.

Next, let’s explore how product tags differ from Shopify collections and how you can optimize both for better SEO.

Differentiating Between Product Tags and Collections

Product tags and collections seem similar, but they play distinct roles in your Shopify store and its SEO. Here’s how they differ and why both matter:

Product Tags

Think of tags as specific, detailed labels for each product. They’re like keywords that describe the features of your product, such as color, size, material, and more. Tags help customers filter and find products within a collection or across your store.


Collections are broader categories that group your products. For example, you might have collections for “Men’s Wear,” “Summer Dresses,” or “Kitchen Gadgets.” Collections help organize your store and guide customers through your product range.

SEO Best Practices for Collections:

  1. Use Descriptive Titles: Like product tags, your collection titles should be descriptive and keyword-rich. This helps search engines understand what products are grouped together.
  2. Write Compelling Descriptions: Each collection should have a unique description with relevant keywords. This not only helps with SEO but also guides your customers.
  3. Optimize URLs: Ensure your collection URLs are clean, readable, and contain relevant keywords.
  4. Use Collection-Specific Tags: Use tags to categorize products further within each collection. This adds another layer of organization and can enhance SEO if done correctly.

Understanding the differences and optimizing product tags and collections can create a more navigable and SEO-friendly Shopify store.

Next, let’s dive into a step-by-step guide on optimizing your product tags for SEO.

Step-by-Step Guide to Optimizing Product Tags for SEO

Optimizing your Shopify product tags for SEO is straightforward and can significantly enhance your store’s visibility and search rankings.

1. Keyword Research and Selection for Tags

Conduct thorough keyword research to pinpoint the terms your customers frequently use in their searches. Tools like Google Keyword Planner or Ahrefs are invaluable here, offering insights into popular and relevant search terms. Aim for keywords specific to your products, boast a healthy search volume, and face manageable competition.

2. Best Practices for Crafting Effective Tags

The effectiveness of your tags hinges on their relevance and conciseness. Opt for clear descriptors that accurately reflect product features, such as “vintage,” “leather,” or “floral print.” Steer clear of broad or unrelated tags, as they dilute your SEO efforts and can confuse your customers.

3. Utilizing Tags Within Collections for Maximum SEO Benefits

Leverage tags to fortify the SEO of your product collections. By consistently tagging related products within a collection, such as “Summer Dresses,” with pertinent terms like “summer,” “lightweight,” and “beachwear,” you enhance the collection’s searchability and relevance.

4. Integrating Tags with Meta Descriptions and Other SEO Elements

Incorporate your primary tags into your product meta descriptions. This not only bolsters the relevancy of your product pages in the eyes of search engines but also aligns with other on-page SEO elements like titles, headers, and image alt texts, ensuring a unified SEO approach.

5. Routinely Review Your Tags

Maintain a dynamic tagging strategy by routinely assessing and updating your tags based on their performance. Utilize Shopify analytics to discern which tags yield the most engagement or conversions, and adjust your tagging practices accordingly to optimize results.

By adhering to these steps, you ensure that your Shopify product tags are finely tuned for search engines, aiding potential customers in discovering your products more easily.

Next, we’ll explore advanced strategies further to amplify the impact of your product tags on SEO.

Advanced Strategies for Maximum Impact

Once you’ve mastered the basics of product tag optimization, you can explore more sophisticated strategies to enhance your Shopify store’s SEO further.

1. Dynamic Tagging Based on Product Attributes

Consider implementing dynamic tags that automatically adjust based on product attributes like color, size, or material. This approach ensures that your tags are always relevant and up-to-date, reflecting the specific features of each product. Dynamic tags can make your products more discoverable to customers searching for specific items, increasing the likelihood of conversions.

2. Building Internal Linking Structures Through Tagged Collections

Use your product tags to create a robust internal linking structure within your Shopify store. By linking related collections through shared tags, you help distribute page authority throughout your site, making it easier for search engines to crawl and index your content. This interconnected web of links boosts your SEO and improves site navigation for your customers.

3. Creating Targeted Landing Pages Based on Popular Tags

Identify your store’s most popular and high-performing tags and create dedicated landing pages for these tags. For example, if “organic cotton” is a frequently searched term within your store, create a landing page that showcases all products tagged with “organic cotton.” This caters to specific customer interests and provides a focused page that search engines can easily index and rank for relevant queries.

4. Analyzing Tag Performance and Adjusting Strategies Accordingly

Regularly monitor the performance of your product tags to understand which ones are driving traffic and conversions. Use tools like Google Analytics and Shopify’s analytics to track how users interact with your tags. If certain tags consistently underperform, consider revising them or conducting further keyword research to find more effective alternatives.

By implementing these advanced strategies, you can leverage your Shopify product tags to their fullest potential, driving more targeted traffic to your store and improving your overall SEO performance.

Avoiding Duplicate Content Issues

Product tags in Shopify can enhance SEO, but they also pose a risk of creating duplicate content, which can dilute your SEO efforts. Here’s how to navigate this issue:

Duplicate content issues can arise when multiple products share the same tags, leading to similar or identical content across various pages. This can confuse search engines, making determining which page to prioritize harder, potentially impacting your store’s search rankings.

Solutions and Workarounds to Maintain SEO Integrity:

  1. Use Canonical Tags: Implement canonical tags to tell search engines which version of a page is the “master” version, helping to avoid penalties for duplicate content. Shopify automatically generates canonical tags for products and pages, but it’s wise to check that these are correctly configured, especially if you have similar products with slight variations.
  2. Create Unique Content for Each Product: While it’s efficient to use similar descriptions for products that only differ slightly, it’s crucial to ensure each product page has unique content. Tailor product descriptions to highlight specific features or benefits, even if products are closely related.
  3. Strategically Use Product Tags: Rather than applying the same tags to numerous products, consider how to use tags to differentiate products. Use specific and varied tags that reflect the unique aspects of each product.
  4. Limit Tag-Based Pages Indexed by Search Engines: If you have tag-based pages that are too similar, consider using the “noindex” tag to prevent search engines from indexing these pages. This can help reduce the risk of duplicate content issues. However, use this tactic judiciously, as it also removes these pages from search results, which could impact user navigation.

By being mindful of these strategies, you can effectively use product tags to boost your Shopify store’s SEO while avoiding the pitfalls of duplicate content.

Applying Shopify SEO Principles to Other Ecommerce Platforms

The SEO strategies we’ve discussed, particularly around product tags, aren’t exclusive to Shopify. These principles can be adapted and applied to virtually any ecommerce platform, whether you’re using WooCommerce, Magento, BigCommerce, or others. Here’s how:

  • Keyword Optimization: Like with Shopify, conducting thorough keyword research and applying these keywords across product descriptions, titles, and tags is crucial on any platform.
  • Structured Data: Ensuring your products are tagged and categorized correctly helps search engines understand and index your content more effectively, regardless of platform.
  • Unique Content: Creating unique, engaging content for each product and collection is a universal SEO best practice. Avoid duplicate content to stand out from the competition.
  • Site Navigation: Clear, intuitive site navigation and internal linking are essential for user experience and SEO across all platforms, helping customers find what they need and search engines to index your site.
  • Mobile Optimization: With the increasing use of mobile devices for online shopping, ensuring your ecommerce site is mobile-friendly is crucial for SEO, regardless of the platform.

By understanding and implementing these core SEO principles, you can optimize your online store for better search engine visibility and user experience, regardless of the ecommerce platform you choose.

Want to know more? Check out our post on conducting an Ecommerce SEO Audit


Optimizing your Shopify product tags for SEO is a game-changer. We’ve covered everything from the basics of product tags to advanced strategies that can help your store stand out in search engine results. Remember, it’s not just about organizing your products; it’s about making your store easier for both customers and search engines to find.

Ready to boost your store’s visibility? Start by closely examining your product tags and applying the tips we’ve shared. And if you’re hungry for more ways to grow your Shopify store, why not subscribe to our blog? We’re always sharing new tips and tricks.

Looking for tailored advice? Our team is here to help with personalized SEO strategies that fit your store perfectly. Get in touch to find out how we can help you climb the search rankings and attract more customers.