A well-planned SEO strategy is key to success and doesn’t need to be complicated. Simply put, SEO is about providing your target audience with helpful content and ensuring search engines can also make that correlation. This article will explore the three key ingredients you need to build a strong SEO strategy.
1. Build your website as a strong SEO foundation
Before you create an SEO content strategy, you must ensure that your SEO is built upon a strong website foundation. A strong SEO foundation ensures your website is optimized for a quality user experience. This includes being mobile-friendly, fast loading, easy to read, and satisfying the user’s needs.
A strong SEO foundation drives organic traffic from Google search results. If your site has these elements in place, ranking high in organic search results will be easier because you provide what users want: a good user experience.
The best way to ensure your site has a strong SEO foundation is by implementing best practices such as adding structured data markup and rich snippets. These tools help Google understand the purpose of each page on your site so they can provide it to users who are looking for something specific. A strong SEO foundation makes your site more manageable for Google to crawl and rank, and this can help you generate more organic traffic from search engines like Google.
2. Create helpful content for your audience
In August 2022, Google rolled out the Helpful Content Update, which further emphasized providing users with quality content that is helpful to them and satisfies their needs. This means having a content strategy focused on providing your audience with helpful content is essential for a successful SEO strategy.
Creating people-first content means writing about your audience, problems, and goals, and it also means writing about how your product or service can help them solve these problems or achieve these goals. You should always write your content from the perspective of helping your reader, not just from a search engine’s first perspective. This means using keywords appropriately and not writing keyword-rich text without considering whether or not it will be helpful for your reader.
When creating your site’s copy, ensure that it stays on topic throughout each page and stays on track with unrelated subjects. The key here is to give people what they want in an easily digestible format so they can quickly find what they are looking for and then get on with their day. That’s why a good copywriter will always keep the end user in mind when creating content that is engaging, informative, and easy to read.
3. Acquire links through promotion and outreach
Now that you’ve got a great SEO foundation and are creating helpful content for your audience, it’s time to boost your SEO performance by promoting your content and reaching out to websites to acquire links that will increase your website’s authority.
First, you should promote your content on social media and email. This can be as simple as posting a Twitter link or emailing it to your subscriber list. You can also use tools like Buffer, Hootsuite, and MailChimp to help you manage these tasks.
Second, analyze your competitor’s backlinks and look for link opportunities. Tools like Ahrefs and BuzzSumo will help you find other sites linked to similar pieces of content so that you can reach out directly with a pitch for collaboration.
Finally, reach out to relevant blogs and help them by contributing valuable content as a guest author, also known as a guest post. This is an easy way to get in front of an audience that isn’t already familiar with you—and if they like what they see from those pieces? Then maybe they’ll link back to one of yours!
As you can see, there are many moving parts in SEO and content marketing.
But it’s not impossible to get it right—and the results can be excellent. We wrote this post: to help you develop a strong SEO strategy that works for your business that helps you get more ROI out of your SEO budget.
We’ve talked about how to create content that users want to share, make sure that your site is accessible by search engines, ways to promote your content, and more. These tips will help you create an effective SEO strategy for your business!