We define what you stand for, who you're for and why buyers should pick you, then put it into words your whole team can use. As modern AI architects, we also write your position as clear facts that search engines and AI answers can repeat.
The problem
Many buyers compare a few companies side by side. If your site sounds like the others, many pick on price, or pick the name they already know.
A clear position fixes that. It tells buyers what you do best, who it's for and why it matters to them. Then your site, your sales team and your posts all say the same thing.
What you get
Strategy first, then the words to carry it.
Competitor research and a positioning statement that names the ground only you can own.
Repositioning for brands that have outgrown how they sound, with a plan to bring current clients along.
A messaging guide with your core message, proof points and plain words for each audience, ready for sales, web and social.
Buyer profiles from real research, plus a plan for which channels carry your message and in what order.
The team
Chris and Wade have worked side by side since 2007. They lead every project themselves, and bring in a vetted network of specialists when the work calls for it.
Chris Hornak
Co-Founder
Leads strategy, content and search, so buyers find you, know what you do and trust what they read.
Wade Onuffer
Co-Founder
Leads design and development, building every site from wireframe to launch, fast on any device.
We build sites that AI answers can read and cite, and custom AI tools that fit how your team works. We build our own tools too. Try them free:
How it works
Listen
We talk with your team and clients, and look at how competitors describe themselves.
Position
We define who you're for, what you do best and why buyers should pick you.
Message
We write the core message and proof points your team can use on any channel.
Roll out
We carry it into your site, sales materials and content, and adjust as you learn what lands.
“Their team demonstrated a keen understanding of our needs, delivering a comprehensive digital strategy that aligned seamlessly with our goals.”
John Kleist IIIChief Growth and Alliance Officer, SkillsTXFAQ
Something else? Ask us.
Brand strategy sets your position for the first time. Repositioning updates a position the company has outgrown, often after a new service, a merger or years of drift. The process is the same. Only the starting point changes.
A positioning statement, buyer profiles, a messaging guide and a rollout plan. Our Creative & Design team can then carry it into your visual identity, and our web team into your site.
Yes. For SkillsTX, we refined their market positioning, built detailed buyer profiles and ran their rebrand announcement on social media. For SCI, we wrote the messaging for their mission and history when we built their first website.
Run the free Swift Site Audit to see how your site reads to a buyer today. Or try Make My Persona to sketch your ideal buyer before we talk.
Free tool
Our free Swift Site Audit follows a buyer's visit to your site, step by step.
Start a project
Tell us what you want buyers to know about you, and we'll reply within one business day.
Rather talk? Call us at 412.756.6656. Pittsburgh, PA.
