See exactly what your marketing spend could generate. Adjust your budget, traffic, and conversion metrics and watch projected revenue, leads, and ROI update in real time — no account required.
Free full-funnel projection. No hidden gates.
Marketing ROI
4,900%
For every $1 spent, you generate $50.00
Monthly Leads
250
from website traffic
Monthly Customers
50
closed deals
Monthly Revenue
$250,000
from marketing
Annual Revenue
$3.0M
projected yearly
Cost Per Lead
$20
avg. CPL
Customer Acquisition
$100
avg. CAC
Every dollar should have a measurable destination. ROI modeling transforms marketing from a cost center into an investment thesis with provable returns.
Reliable ROI data enables accurate revenue forecasting. When you know what a dollar produces, you can model what ten thousand dollars will produce — and plan accordingly.
ROI analysis reveals which channels earn their budget and which waste it. Without measurement, you're guessing where to invest. With it, you're compounding what works.
Boards, investors, and executive teams respect marketing leaders who speak in financial outcomes. ROI fluency is the difference between budget requests and budget battles.
Most marketing budgets contain significant waste in underperforming channels, audiences, or campaigns. ROI measurement identifies waste before it compounds into a meaningful loss.
Marketing ROI improves over time when you reinvest learnings. Each cycle of measurement and optimization makes the next dollar more efficient than the last.
You can't optimize what you don't measure. Start with the math.
Organizations that don't rigorously measure marketing ROI don't just waste money — they make worse decisions at every level. Budget allocation becomes political rather than analytical. Underperforming campaigns run longer than they should. High-performing channels don't get the investment they deserve.
The organizations that grow most efficiently are the ones that treat marketing ROI as a core operational metric — not an afterthought.
Impressions, followers, and page views feel productive. But none of them pay invoices. The gap between activity metrics and business outcomes is where most marketing budgets lose their way.
Vanity metrics fail to answer:
This calculator focuses on the metrics that matter: cost per lead, customer acquisition cost, revenue per dollar spent, and actual return on investment.
This tool models the full marketing funnel — from budget input to revenue output — so you can see exactly how each variable affects your bottom line:
Marketing ROI measures the financial return generated by marketing investments relative to their cost. It is the most fundamental metric for evaluating whether marketing is creating value or consuming it. Without ROI clarity, marketing leaders operate on assumption rather than evidence.
For B2B organizations, marketing ROI is particularly important because sales cycles are longer, deal values are higher, and the cost of misallocated budget compounds over quarters and years. A single percentage point improvement in conversion rate can translate to hundreds of thousands of dollars in annual revenue for mid-market companies.
Marketing ROI also serves as the foundation for strategic conversations with executive leadership. CMOs who can articulate the financial return of their programs in concrete terms earn larger budgets, greater autonomy, and stronger organizational influence.
The basic formula is straightforward: subtract marketing costs from generated revenue, divide by marketing costs, and multiply by 100 for a percentage. A 500% ROI means every dollar invested returned five dollars in revenue.
In practice, accurate ROI calculation requires defining what counts as "marketing cost" (agency fees, ad spend, tool subscriptions, internal salaries) and what qualifies as "generated revenue" (first-touch attribution, multi-touch attribution, or full-lifecycle value). The methodology you choose affects the number significantly.
This calculator uses a full-funnel model: starting from your marketing budget and traffic, it projects leads based on your conversion rate, customers based on your close rate, and revenue based on your average deal value. This approach gives you a realistic, end-to-end view of what your marketing investment can produce.
Beyond top-line ROI, the most effective B2B marketing organizations track a constellation of metrics that provide early warning signals and optimization opportunities. Cost per lead reveals acquisition efficiency. Customer acquisition cost shows the true price of growth. The LTV-to-CAC ratio indicates long-term profitability.
Conversion rate by stage — visitor to lead, lead to MQL, MQL to SQL, SQL to customer — identifies where your funnel leaks. Improving the weakest stage typically delivers the highest ROI improvement with the least additional spend. Most organizations under-invest in mid-funnel optimization where the highest leverage exists.
Time-based metrics matter too. Sales cycle length affects how quickly marketing investments generate returns. Payback period determines how long until a customer's revenue exceeds their acquisition cost. These temporal dimensions are critical for cash-flow planning and budget allocation across quarters.
Marketing ROI is calculated as (Revenue Generated - Marketing Cost) / Marketing Cost, expressed as a percentage. This calculator extends that formula by modeling the full funnel: traffic volume, conversion rate, lead-to-customer close rate, and average deal value. This gives you a realistic projection rather than a retrospective metric.
A commonly referenced benchmark is a 5:1 ratio — five dollars in revenue for every dollar spent on marketing. However, acceptable ROI varies significantly by industry, sales cycle length, and business model. B2B companies with longer sales cycles may see lower initial ROI that compounds over time as customer lifetime value materializes. The most meaningful benchmark is improvement against your own historical performance.
Cost per lead (CPL), customer acquisition cost (CAC), customer lifetime value (LTV), conversion rate by channel, and the LTV-to-CAC ratio are essential companion metrics. ROI alone can be misleading without context. A campaign with a low ROI but a strong LTV-to-CAC ratio may still be highly profitable over time.
Customer lifetime value transforms how you evaluate marketing spend. A customer acquired for $500 who generates $50,000 over the relationship delivers a fundamentally different ROI than one who generates a single $2,000 purchase. B2B marketers who incorporate LTV into ROI calculations can justify larger upfront acquisition investments that short-term ROI metrics would reject.
Recalculate monthly at minimum, with quarterly deep reviews that incorporate LTV data and lagging indicators. Major changes — new channels, budget shifts, campaign launches, or market disruptions — warrant immediate recalculation. Consistent monitoring allows you to identify declining returns early and reallocate budget before waste accumulates.
A low conversion rate is the single highest-leverage area for ROI improvement. Doubling your conversion rate from 2% to 4% has the same revenue impact as doubling your traffic — but at a fraction of the cost. Focus on landing page optimization, offer clarity, form friction reduction, and audience targeting precision before investing in more traffic.
Brand marketing creates long-term value that is difficult to attribute in short-term ROI calculations. Its impact appears in higher organic traffic, improved close rates, larger deal sizes, and lower acquisition costs over time. This calculator models direct-response metrics. For brand investments, track leading indicators like branded search volume, direct traffic growth, and sales cycle compression alongside traditional ROI.
ROAS (Return on Ad Spend) measures revenue generated per dollar of advertising spend specifically. ROI encompasses all marketing costs including salaries, tools, agency fees, and production. ROAS is useful for evaluating individual paid campaigns. ROI gives you the complete picture of marketing efficiency. This calculator models full-funnel ROI, not channel-specific ROAS.
Our growth strategists help B2B companies increase conversion rates, lower acquisition costs, and build compounding brand authority that makes every marketing dollar work harder.