Case study
Strelis (formerly Rehab Essentials) sells physical and occupational therapy education programs to universities, then helps those universities recruit students. We rebuilt its web platform as one WordPress multisite network, kept all of its search authority through the move, and structured its content to be found and quoted by AI answer engines.
The client
Strelis is a healthcare education provider serving 50+ university partners. It sells programs to universities, where presidents, deans and program directors decide on a high-value partnership. Then it helps those universities recruit students.
The website had to win both conversations, keep its search visibility through a platform change, and stay findable as buyers move from search engines to AI assistants.
Programs on the network: enTandem DPT (hybrid, CAPTE-aligned), transitional DPT and post-professional OTD, and University Licensing Select.
“They’re hands-on problem solvers who jump right in when we face technical challenges. Their work is consistently reliable.”
Cheryl CassalyChief Marketing Officer, Strelis (formerly Rehab Essentials)The challenge
Audience
University leaders weigh a high-value partnership. Prospective students want to know how to apply. The site had to serve both without muddling either.
Platform
The old setup couldn’t launch partner sites quickly, and hard-coded widgets made simple text changes a developer job. Replacing it put search rankings at risk.
Discovery
Buyers now ask ChatGPT, Perplexity and Google AI Overviews. A page-one ranking alone no longer meant being found.
What we did
Platform
Search + AI
Leads
Backend
Screenshots of their live sites, 13 Oct 2026.
Tools we built
We built custom tools inside WordPress, so their team runs the whole network without a developer. Drawn here with sample data, to keep their information private.
Key dates, requirements, tuition and course details live in one menu. Change a date there, and the main site and every university site show the new one.
Credits, cost and terms for each program sit in one table. Their team duplicates a program to start the next one, and imports or exports the list as a spreadsheet.
Their team turns on a banner for every page and sets its words, link and colors. When the words change, visitors who closed the old banner see the new one.
20+ ready-made blog blocks, such as tip boxes, checklists, steps and FAQs. Their writers insert one with a click, and every post keeps the same look.
Pillar pages and topic clusters organize their content for search. Short answer capsules give ChatGPT and Copilot a clear answer to quote. We track 115+ high-intent keywords.
What changed
100%
The full platform move, finished in December 2025, kept all of the search authority Rehab Essentials had built (the company is now Strelis). A site move is where sites most often lose rankings. This one didn’t.
~3 days
Before the multisite, a new partner site took about 2–3 months. Now one launches in about 3 days, ready to recruit.
115+
Tracking now covers 115+ high-intent terms, with top visibility in search engines and AI answer engines.
The takeaway
If you sell to institutions and recruit their people too, your website has two jobs. Build it as one system: a shared platform, pages written for each audience, and content structured for AI to quote.
And when you change platforms, protect your search history first. Rankings are slow to earn and quick to lose.
Get started
The complete report is built from your check, so it starts there.
Rather talk? Call us at 412.756.6656. Pittsburgh, PA.
