We help you show up when buyers search Google or ask AI tools like ChatGPT. As modern AI architects, we build your site and content so search engines and AI answers can read it, trust it and cite it.
The problem
Many buyers start with a search on Google or a question to an AI tool. If your company doesn't come up, they rarely see your site. They call the company that did.
Google and AI answers look for much the same things: clear pages, structured data and proof that others trust you. Get those right, and both can find you.
What you get
One plan for Google and AI answers. Here's what changes for you.
Keyword research, technical SEO and page fixes, aimed at the searches your buyers run.
Clear facts about who you are and what you do, written so ChatGPT, Perplexity and Google's AI Overviews can quote you.
Schema markup, clean page structure and fast pages, so Google and AI tools understand what each page is about.
Rankings, search traffic and AI mentions tracked together, so you know where you stand.
The team
Chris and Wade have worked side by side since 2007. They lead every project themselves, and bring in a vetted network of specialists when the work calls for it.
Chris Hornak
Co-Founder
Leads strategy, content and search, so buyers find you, know what you do and trust what they read.
Wade Onuffer
Co-Founder
Leads design and development, building every site from wireframe to launch, fast on any device.
We build sites that AI answers can read and cite, and custom AI tools that fit how your team works. We build our own tools too. Try them free:
How it works
Check
We look at where you show up today on Google and in AI answers, and where your competitors show up.
Plan
We match the searches and questions your buyers ask to the pages that answer them.
Build
We fix technical issues, add structured data and write the content buyers and AI tools look for.
Track and improve
We track rankings, traffic and AI mentions, and keep improving as search and AI tools change.
“They’re hands-on problem solvers who jump right in when we face technical challenges. Their work is consistently reliable.”
Cheryl CassalyChief Marketing Officer, Strelis (formerly Rehab Essentials)FAQ
Something else? Ask us.
SEO gets you into Google's search results. AEO (answer engine optimization) gets you into direct answers, like Google's AI Overviews and voice search. GEO (generative engine optimization) gets you into what AI tools like ChatGPT and Perplexity write. All three need clear facts, structured data and content people trust, so we run them as one plan.
No. AI visibility builds on SEO. Both reward clear pages, structured data and sites others trust, so the same work helps you in both places.
Yes. When we rebuilt the site for Strelis (formerly Rehab Essentials), they kept 100% of their search authority through the move, and we track 115+ high-intent keywords for them. Search for Speranza Consulting on Google today: their site is the first result, and Google's AI Overview cites it.
We track rankings, search traffic and how often AI answers mention you. Want to see where you stand now? Run the free Swift Site Audit, or try the AEO Grader for a closer look at AI answers.
Free tool
Our free Swift Site Audit follows a buyer's visit to your site, step by step.
Start a project
Tell us what you want to be found for, and we'll reply within one business day.
Rather talk? Call us at 412.756.6656. Pittsburgh, PA.
