Our work

What we built, and what it changed.

Three clients in depth: where each one started, what we built, and what changed. Then more of the businesses we’ve built for.

The Strelis site’s mega menu for university leaders

The SFIA 8 summary chart page from the SkillsTX cheat sheet

The Recent Insights article cards on the SCI homepage

Case study

Rebuilt to scale with every university partner.

Strelis (formerly Rehab Essentials) sells therapy education programs to universities, then helps them recruit students. Their old platform couldn't launch partner sites fast, and a platform move put their search rankings at risk.

Read the case study

Search authority kept through the move: 100%Search authority kept through the move
To launch a partner site, down from 2–3 months: ~3 daysTo launch a partner site, down from 2–3 months
High-intent keywords tracked: 115+High-intent keywords tracked

One WordPress multisite network for the main site and every university partner site.
Two themes built to WCAG 2.2 AA accessibility standards.
Content structured to rank in search and be quoted by AI answer engines.
Weekly meetings since, with content, landing pages and site improvements.

Cheryl CassalyChief Marketing Officer, Strelis (formerly Rehab Essentials)

Case study

From creating awareness to booked call, built as one system.

SkillsTX was taking its talent platform into North America. We built the system behind the launch, wrote its strategy and messaging, and helped their Chief Growth and Alliance Officer pitch SkillsTX to US buyers.

Content marketing, a landing page and a free SFIA cheat sheet.
A five-email nurture series that builds trust before any ask.
All of it connected to their CRM, ending in a booked call.

Read the case study

The campaign, stage by stage

Attention
Content marketing brings buyers with the need
Its one job: A visit to the SkillsTX site
Interest
The free SFIA cheat sheet
Its one job: An email address
Desire
A common language for their team’s skills
Its one job: Enough trust to ask, over five emails
The first ask for a call
Action
Booked discovery call
Its one job: A meeting on the calendar

Built on AIDA: attention, interest, desire, action. The call only comes up at stage four.

John Kleist IIIChief Growth and Alliance Officer, SkillsTX

Case study

We built their online presence from nothing. Now we build on it.

SCI develops and runs Goddard Schools, manages real estate, and advises business owners on growth. When they came to us, they had no website.

Their first website, built from scratch, then rebuilt in Next.js and moved to Sanity CMS.
Two articles and social posts every month, approved by their team.
A plain-words report every month.

Read the case study

David HorellDirector of Payroll & Benefits, SCI

More work

Other businesses we’ve built for.

Law firm
PA Pardon
A Pittsburgh firm that helps Pennsylvanians clear their criminal records. We rebuilt their site with real photography, a plain and warm voice, and contact forms that reach their team.
Visit the site
Energy advisory
Pontiva Advisory
A veteran energy advisor with a top-tier résumé and no website to match. We built a presence with weight, so a solo practice reads like the firm it competes against.
Visit the site
Author
Tommie W. Whitener
A California literary-fiction author. We built a quiet, book-like site for his novels and stories, with his Substack newsletter built in.
Visit the site